Calculate how much beauty influencers charge on TikTok. Free 2026 rate benchmarks with niche-adjusted pricing for beauty creators.
Minimum 1,000
likes + comments ÷ followers × 100
Rates adjusted with a 1.15x beauty niche multiplier
| Tier | Followers | Video | Series (3+) |
|---|---|---|---|
| Nano | 1,000–10,000 | $57–$345 | $138–$862 |
| Micro | 10,000–100,000 | $345–$2,300 | $862–$5,750 |
| Mid | 100,000–500,000 | $2,300–$11,500 | $5,750–$28,750 |
| Macro | 500,000–1,000,000 | $11,500–$34,500 | $28,750–$86,250 |
| Mega | 1,000,000+ | $34,500–$115,000 | $86,250–$287,500 |
Beauty micro-influencers (10K–100K followers) on TikTok typically charge $345–$2,300 per video. Beauty is a above-average-paying niche, with rates 15% above the baseline across all tiers.
Yes. Beauty commands a 1.15x rate multiplier on TikTok, making it one of the higher-paying niches. Brands in beauty have larger marketing budgets and value the specialized audience that beauty creators bring.
Beauty TikTok micro-creators charge $345–$2,300 per sponsored video. TikTok rates are typically 30–40% lower than Instagram, but beauty content often sees higher engagement on TikTok due to the algorithm favoring niche content.
The beauty niche applies a 1.15x multiplier to base TikTok rates. For example, a nano-influencer’s video rate adjusts from $50–$300 to $57–$345. This multiplier reflects advertiser demand, audience purchasing power, and content production costs in the beauty vertical.