How much should macro and mega influencers (500K+ followers) charge? See 2026 rate benchmarks for Instagram, TikTok, YouTube, and LinkedIn.
Minimum 1,000
likes + comments ÷ followers × 100
Follower range: 500,000+
Macro influencers (500K–1M followers) charge $10,000–50,000 per post. Mega influencers (1M+) charge $50,000–500,000+. These rates vary significantly by platform, niche, and exclusivity requirements.
Yes. Exclusivity clauses (not working with competitors) typically add 30–100% to the base rate. A 3-month exclusivity period for a macro influencer can add $20,000–50,000 to the deal.
Most macro influencers work through talent agencies. Rates are based on CPM (cost per thousand impressions), past campaign performance, and brand-fit. Usage rights for ads add 50–200% to base rates.