Calculate how much to charge for TikTok videos and series. Free rate card based on your followers, engagement rate, and niche.
Minimum 1,000
likes + comments ÷ followers × 100
| Tier | Followers | Video | Series (3+) |
|---|---|---|---|
| Nano | 1,000–10,000 | $50–$300 | $120–$750 |
| Micro | 10,000–100,000 | $300–$2,000 | $750–$5,000 |
| Mid | 100,000–500,000 | $2,000–$10,000 | $5,000–$25,000 |
| Macro | 500,000–1,000,000 | $10,000–$30,000 | $25,000–$75,000 |
| Mega | 1,000,000+ | $30,000–$100,000 | $75,000–$250,000 |
TikTok rates range from $50–300 for nano-creators (1K–10K followers) to $30,000–100,000 for mega-creators (1M+). Series packages (3+ videos) command 2.5x the single video rate.
Yes, TikTok rates are typically 30–40% lower than Instagram because production costs are lower. However, TikTok often delivers higher engagement rates and better conversion for brands.
TikTok engagement rates are higher than other platforms. 6–10% is good for micro-creators, 4–7% for mid-tier, and 2–5% for macro-creators. Nano-creators can see 8–18% engagement.