Find out how much to charge for sponsored content on Instagram, TikTok, YouTube and LinkedIn. Based on your followers, engagement rate, and niche.
Minimum 1,000
likes + comments ÷ followers × 100
Choose where you create content. Rates vary significantly between Instagram, TikTok, YouTube and LinkedIn.
Add your follower count and engagement rate. We calculate your tier and compare against industry benchmarks.
See personalized rate ranges for every content format. Download your rate card and share it with brands.
Most creators undercharge. A micro-influencer with 50K followers and strong engagement should charge $1,500+per Instagram Reel — but many accept $200because they don't know the market rate.
Rate data is scattered across paywalled reports, outdated blog posts, and conflicting advice. We compiled 2026 benchmark data from Influencer Marketing Hub, Shopify, and industry surveys into one free tool.
Know your worth. Set your price. Stop leaving money on the table.
It depends on your platform, follower count, engagement rate, and niche. A micro-influencer on Instagram with 50K followers and 3% engagement typically charges $500–$3,000 per post. Use our calculator for a personalized estimate.
Add your average likes and comments per post, divide by your follower count, multiply by 100. For example: 2,000 likes + 100 comments on a post with 50,000 followers = 4.2% engagement rate.
YouTube generally pays the most per collaboration due to higher production costs and longer content shelf life. Instagram pays well for visual content. TikTok rates are 30–40% lower than Instagram but campaigns often convert better.
Finance, tech, and health are the highest-paying niches, with rates 30–50% above average. Beauty, fitness, and fashion pay standard rates. Lifestyle and entertainment tend to pay below average.
Brands now work with creators as small as 1,000 followers (nano-influencers). Nano-influencers earn $50–500 per post but often have the highest engagement rates and best ROI for brands.
Per-post rates are standard for one-off collaborations. For multi-post campaigns (3+ deliverables), offer a 15–25% package discount. Recurring monthly partnerships can include a retainer fee.
TikTok rates range from $50–300 for nano-influencers to $30,000–100,000+ for mega-influencers. TikTok rates are typically 30–40% lower than Instagram because production costs are lower, but engagement rates are higher.
On Instagram, 3–5% is good for micro-influencers, 1–3% for mid-tier. On TikTok, 6–10% is good for micro-influencers. Higher engagement means you can charge more — brands pay for attention, not just reach.
Use our calculator to get your rates, then download the rate card image. Include your rates per format (post, reel, story, video), your engagement rate, audience demographics, and past brand collaborations.