How much should nano-influencers (1K–10K followers) charge for sponsored posts? See 2026 rate benchmarks for Instagram, TikTok, YouTube, and LinkedIn.
Minimum 1,000
likes + comments ÷ followers × 100
Follower range: 1,000 – 10,000
Nano-influencers (1K–10K followers) typically charge $50–500 per post depending on the platform and niche. Instagram posts average $100–500, TikTok videos $50–300, and YouTube long-form $200–1,000.
Nano-influencers have the highest engagement rates (4–10% on Instagram) and the most authentic relationships with their audience. Brands get better ROI per dollar spent compared to larger influencers.
Start by creating a media kit with your rates, audience demographics, and content samples. Reach out to brands you already use and love. Consider joining influencer platforms like AspireIQ, Grin, or CreatorIQ.