How much should mid-tier influencers (100K–500K followers) charge? See 2026 rate benchmarks for Instagram, TikTok, YouTube, and LinkedIn.
Minimum 1,000
likes + comments ÷ followers × 100
Follower range: 100,000 – 500,000
Mid-tier influencers (100K–500K followers) charge $2,000–20,000 per post depending on platform and niche. Instagram posts average $3,000–15,000, TikTok videos $2,000–10,000, and YouTube long-form $5,000–20,000.
At 100K+ followers, an agent can negotiate 20–40% higher rates and handle contracts. Agents typically take 10–20% commission but more than pay for themselves through better deal terms.
Mid-tier influencers often negotiate multi-deliverable packages (e.g., 1 reel + 3 stories + 1 post) with usage rights fees for repurposing content. Always include revision limits and timeline in your contract.