Calculate how much to charge for LinkedIn posts and articles. Free rate card for B2B influencers based on followers, engagement, and niche.
Minimum 1,000
likes + comments ÷ followers × 100
| Tier | Followers | Post | Article |
|---|---|---|---|
| Nano | 1,000–10,000 | $200–$500 | $300–$750 |
| Micro | 10,000–50,000 | $500–$2,000 | $750–$3,000 |
| Mid | 50,000–200,000 | $2,000–$5,000 | $3,000–$7,500 |
| Macro | 200,000+ | $5,000–$15,000 | $7,500–$20,000 |
LinkedIn rates range from $200–500 for nano-influencers (1K–10K) to $5,000–15,000 for macro-influencers (200K+). LinkedIn rates are higher per follower than other platforms because the audience has higher purchasing power.
LinkedIn is excellent for B2B influencer marketing, especially in finance, tech, and education niches. LinkedIn posts have longer shelf life and reach decision-makers with higher purchasing authority.
On LinkedIn, 1–3% is average, 3–5% is above average, and 5%+ is excellent. LinkedIn engagement rates are generally lower than Instagram or TikTok but each engagement is more valuable in B2B contexts.