Calculate how much beauty influencers charge on Instagram. Free 2026 rate benchmarks with niche-adjusted pricing for beauty creators.
Minimum 1,000
likes + comments ÷ followers × 100
Rates adjusted with a 1.15x beauty niche multiplier
| Tier | Followers | Post | Reel | Story | Carousel |
|---|---|---|---|---|---|
| Nano | 1,000–10,000 | $115–$575 | $173–$575 | $57–$288 | $173–$690 |
| Micro | 10,000–100,000 | $575–$3,450 | $862–$4,025 | $288–$1,725 | $862–$4,600 |
| Mid | 100,000–500,000 | $3,450–$17,250 | $4,025–$17,250 | $1,725–$8,625 | $4,600–$20,700 |
| Macro | 500,000–1,000,000 | $17,250–$57,500 | $17,250–$57,500 | $8,625–$28,750 | $20,700–$69,000 |
| Mega | 1,000,000+ | $57,500–$575,000 | $57,500–$575,000 | $28,750–$287,500 | $69,000–$690,000 |
Beauty micro-influencers (10K–100K followers) on Instagram typically charge $575–$3,450 per post. Beauty is a above-average-paying niche, with rates 15% above the baseline across all tiers.
Yes. Beauty commands a 1.15x rate multiplier on Instagram, making it one of the higher-paying niches. Brands in beauty have larger marketing budgets and value the specialized audience that beauty creators bring.
A beauty micro-influencer should charge $862–$4,025 per Instagram Reel. Reels command 20–50% higher rates than static posts due to better reach and engagement. The beauty niche multiplier of 1.15x is applied on top of base rates.
The beauty niche applies a 1.15x multiplier to base Instagram rates. For example, a nano-influencer’s post rate adjusts from $100–$500 to $115–$575. This multiplier reflects advertiser demand, audience purchasing power, and content production costs in the beauty vertical.