Calculate how much food influencers charge on YouTube. Free 2026 rate benchmarks with niche-adjusted pricing for food creators.
Minimum 1,000
likes + comments ÷ followers × 100
Rates adjusted with a 1x food niche multiplier
| Tier | Followers | Long-form | Short | Mention |
|---|---|---|---|---|
| Nano | 1,000–10,000 | $200–$1,000 | $50–$300 | $100–$500 |
| Micro | 10,000–100,000 | $1,000–$5,000 | $300–$1,500 | $500–$2,500 |
| Mid | 100,000–500,000 | $5,000–$20,000 | $1,500–$7,500 | $2,500–$10,000 |
| Macro | 500,000–1,000,000 | $20,000–$50,000 | $7,500–$20,000 | $10,000–$25,000 |
| Mega | 1,000,000+ | $50,000–$500,000 | $20,000–$100,000 | $25,000–$250,000 |
Food micro-influencers (10K–100K followers) on YouTube typically charge $1,000–$5,000 per long-form. Food is a standard-paying niche, with rates at the baseline across all tiers.
Food pays standard rates on YouTube — right at the industry baseline (1.0x multiplier). It’s a solid niche with consistent brand demand, though not as premium as finance or tech.
Food YouTube micro-creators charge $1,000–$5,000 for a dedicated long-form video. YouTube pays the most of any platform for food content due to higher production value and longer content shelf life.
The food niche applies a 1x multiplier to base YouTube rates. For example, a nano-influencer’s long-form rate adjusts from $200–$1,000 to $200–$1,000. This multiplier reflects advertiser demand, audience purchasing power, and content production costs in the food vertical.